MATCH FOR HOPE
Client: Qatar (International Media Office)
Role: Creative Direction, Photography, Graphic Design, Media Team Coordination, Video Production
Project Overview
Commissioned by Qatar, Match for Hope was the first-ever charity match of its kind, raising $8.8 million for charity and reaching 22.5 million viewers worldwide. Featuring global football icons such as Didier Drogba, KAKA, Roberto Carlos, Eden Hazard, and David Villa, the event also highlighted creators like Chunkz, Aboflah, Harry Pinero, Agent00, and iShowSpeed.
Key Contributions
Kay Ibrahim directed the creative vision for this event, managing concept, media team coordination, and cohesive brand aesthetics. Key contributions included:
• Creative Direction: Established a clear and engaging creative direction, ensuring cohesive visual style and tone across all promotional and event content.
• Photography and Videography: Captured key moments for and of the game, later used for live promotions, stadium screens, and future archival material.
• Media Team Coordination: Led the media team to guarantee high-quality, consistent coverage and maximize the event’s global reach.
• Graphic Design: Created visual elements for stadium displays, social media, and in-game player announcements.
• Promotional Content Production: Directed and edited video clips used in pre-event promotions and during the live broadcast.
Creative Team:
Mabdulle (Producer)
Will Brophy (Producer)
Aishah Kibria (Producer)
CreatedbyIbra (Logo Design)
Qasim Arif (Shirt Design)
Finn Hitchcock (Video)
Role: Creative Direction, Photography, Graphic Design, Media Team Coordination, Video Production
Project Overview
Commissioned by Qatar, Match for Hope was the first-ever charity match of its kind, raising $8.8 million for charity and reaching 22.5 million viewers worldwide. Featuring global football icons such as Didier Drogba, KAKA, Roberto Carlos, Eden Hazard, and David Villa, the event also highlighted creators like Chunkz, Aboflah, Harry Pinero, Agent00, and iShowSpeed.
Key Contributions
Kay Ibrahim directed the creative vision for this event, managing concept, media team coordination, and cohesive brand aesthetics. Key contributions included:
• Creative Direction: Established a clear and engaging creative direction, ensuring cohesive visual style and tone across all promotional and event content.
• Photography and Videography: Captured key moments for and of the game, later used for live promotions, stadium screens, and future archival material.
• Media Team Coordination: Led the media team to guarantee high-quality, consistent coverage and maximize the event’s global reach.
• Graphic Design: Created visual elements for stadium displays, social media, and in-game player announcements.
• Promotional Content Production: Directed and edited video clips used in pre-event promotions and during the live broadcast.
Creative Team:
Mabdulle (Producer)
Will Brophy (Producer)
Aishah Kibria (Producer)
CreatedbyIbra (Logo Design)
Qasim Arif (Shirt Design)
Finn Hitchcock (Video)
